The Franchise the Entire Industry Is Talking About

Investment

$420K–$637K

Breakeven

~6 Months*

Studio Size

~2,400–2,800 sq ft

Model

Recurring membership Revenue

Top quartile average revenue of $802,004

Top quartile memberships exceed 300

Average churn rate sub 5%

40% of MADabolic locations are Multi-unit owners supported by prime territory availability and area development agreements.

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Strength-First Programming

Structured, repeatable workouts that drive retention – Strength training is not a Fad!

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Operational Simplicity

Lean staffing + efficient footprint.

Consistency at Scale

Standardized systems across all locations.

Lower buildout vs competitors

Smaller footprint = lower rent

Lean staffing = stronger margins

Recurring revenue model

High retention = longer LTV

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Brad - Cincinnati

MADabolic Owner since 2018

"After being a MADabolic client for years, I knew the business model was solid. The programming is what sets us apart - clients see real results and keep coming back. The corporate team's support from site selection to opening day and beyond has been incredible."
"Within 6 months of opening, we exceeded our membership projections by 20% and have maintained strong retention rates ever since."

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Peter - Northern California

Multi Unit Owner

"I opened my first location in Scotts Valley, California. The population is roughly 12,000 people and people were concerned about the market size. Well, my first location has been thriving since day one. In year two I began the opening process for location two in Santa Clara. Now location two is growing nicely and location three is in the works. There is something about being a strength training gym that doesn’t deviate from its core principles that makes MADabolic unique. In boutique fitness there is chaotic HIIT training everywhere, but structured strength is what lasts."

Jon - Austin TX

Multi Unit Owner

"Being one of the original MAD franchise owners has provided me with a lot of perspective. Today, new owners have so much more available to allow them to be successful. If someone were to ask me what it takes to be successful as an owner within MADabolic my response it pretty simple. You need sufficient capital; work your tail off and follow the plan. This business isn’t easy but it’s not complicated."

You want a system-driven business

You value discipline and can follow a plan

You focus on long-term profitability

You want to scale

You’re willing to work hard

Site selection

LOI and Lease negotiations

Buildout guidance

Programming

Pre-opening marketing

Staffing support

Coach training

Marketing support

Ongoing operations including business coaching

How does MADabolic reduce operational risk for franchise owners?

MADabolic is built to remove complexity so you can focus on growing the business.

Our model includes:

Centralized, proprietary programming (no need to design workouts)
Dedicated business coaching and performance tracking
Proven marketing systems and campaigns
Technology infrastructure and ongoing updates
Structured onboarding and staff training

Do you need fitness industry experience to succeed with MADabolic?

No—but you do need strong operational discipline.

Many of our most successful franchisees come from backgrounds outside of fitness, including corporate leadership, multi-unit operations, and entrepreneurship. The model is designed for operators who can follow systems, build teams, and execute consistently.

We provide the training, programming, and support—your role is to run the business.

What makes MADabolic a stronger investment than other fitness franchises?

Most boutique fitness concepts compete in saturated, undifferentiated categories.
MADabolic is built on a strength-first model with structured programming, high retention, and a clear market position. This creates:

More consistent member results
Stronger retention and recurring revenue
A more stable and scalable operating model

In a crowded market, differentiation isn’t optional—it’s what drives long-term performance.

What does the day-to-day role of an owner look like?

Owners typically focus on team leadership, performance management, and business growth.

The model is designed to support both owner-operators and those who prefer to build a team and take a more strategic role over time.

As the business matures, many owners transition toward a higher-level role while relying on trained staff and systems to run day-to-day operations.

How scalable is the MADabolic model across multiple locations?

MADabolic is built with multi-unit growth in mind.

With centralized programming, standardized operations, and a repeatable buildout and staffing model, owners can expand beyond a single location without needing to reinvent the system each time.

Many operators view MADabolic as a platform for building multiple locations within a market.

What kind of business model is MADabolic built on?

MADabolic is a recurring revenue, membership-driven model designed for predictability and scalability.

The focus on structured strength training and long-term progression leads to strong client retention, which supports more consistent revenue compared to trend-driven or novelty-based fitness concepts.

This creates a business that is designed to grow steadily rather than rely on constant customer turnover.

How is MADabolic different from other fitness franchises?

The boutique fitness space is crowded, but most concepts compete in similar, undifferentiated categories.

MADabolic stands apart with a strength-first training model, structured programming, and a system designed for consistency and long-term results.

This differentiation supports stronger member retention and a more scalable, repeatable business compared to trend-driven concepts.